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Marketing & Sales Operations

The day-to-day activities that drive growth and success.

Circle Profile Pic - Marketing Qualified

What We Do

Marketing Operations

Optimize how your team works. We help your organization run smoother operations that minimize delays in the marketing process.

Sales Operations

Improve your sales pipeline and convert MQLs. We help SDRs and Managers achieve higher connected rates, deals, and revenue.

Reporting & Analytics

Know the numbers behind your revenue. We provide all clients with monthly, quarterly, and annual reports.

A career built behind the scenes

We’re the people who’ve worked inside startups. We’ve been on sales teams, marketing teams, and even part of investor meetings. We understand the urgency, challenges, and milestones associated with growth and success.

Balanced with education and leadership

We are life-long learners of business. We embrace new concepts and trust established frameworks. We carry MBAs, software certifications, and industry certifications. We have participated in business accelerators and actively work with a network of mentors.

Hi, I’m Colin MacInnis

Growth is a tough game. It varies from company to company, is unpredictable, and rarely has a clear answer.

I’ve been lucky to work across several industries helping founders grow their businesses. Each company has had their challenges, but we’ve been able to make traction in the market.

My startup experience is what makes me unique as a consultant. I’ve started businesses, closed them, sold them, and run them. Whether you sell simple products like paddle boards or you operate in a tech-heavy industry like cyber security, my methods can and will help you grow your business.

The power to act is in your hands. I hope you consider our team for the task.

Laird Wilton, Securicy

“Colin MacInnis is a marketing leader with experience developing and implementing scalable sales and marketing campaigns. His tactical experience designing effective lead generation campaigns and processes is strengthened by his ability to analyze complex data to guide strategy. Colin’s work helps companies grow market share. The insights he delivers allow stakeholders to make informed strategic decisions that maximize ROI on marketing investments.”

Laird Wilton, Securicy

Chief Operations Officer

“Working with Colin was a pleasure and his authentic passion for helping others succeed is inspirational to me. He is very down-to-earth and friendly to talk to when we work together which is refreshing. I have no doubt in my mind that Marketing Qualified will grow to be the go-to marketing agency in our region due to Colin’s dedication to what he is passionate about. Also, he is an encyclopedia of marketing knowledge.. go ahead, ask him anything!”

Nigel Westbury, The Hub Downtown

Founder & Wellness Coach

“I’ve worked with Colin to launch new products and services. He always brings a great level of energy to the team and helps others execute on their projects and tasks. Hard working, and a life-long learner, I’d recommend Colin for your marketing and sales operations.”

Darren MacDonald, Cape Breton University

Director, Entrepreneurial Centre

Anthony McQuaid

“Colin is a pleasure to work with. His genuine enthusiasm and interest to continually evolve his skills makes him a vital part of our team. He strives for excellence and does whatever it takes to ensure the success of our marketing campaigns.”

Anthony McQuaid, Securicy

Product Marketing Manager

“Colin helps marketers strengthen their skills in branding, campaigns, and sales. He guides marketers through technical obstacles and helps marketers position themselves for success. I highly recommend Colin for his skills and knowledge of marketing!”

Holly Chisholm, Innovacorp

Project Coordinator

“Colin was able to help me get my AdWord budget under control. He was very easy to deal with and very knowledgeable and helpful. If you need help with your online marketing he’s your guy. Thanks again Colin for all your help!”

Ryan Arnold, Bluenose Residential

Owner & Operator

Let’s Connect, Schedule a Meeting

Are you hitting barriers to growth? Let’s set up a time to talk.