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Hi, I'm Colin MacInnis.

This is my journal as a marketer and educator.

colin macinnis

Colin MacInnis

Author, Marketing Qualified

Once upon a time, I aspired to start my own business. I didn’t know what business I’d start, but I knew marketing would be vital.

To prepare myself, I began working doing marketing for startups and small businesses (as cashflow and revenue are key to survival). The next 8 years were sink or swim. The pressure was stressful, but as I evolved as a marketer.

My time as a Founder has passed and I look forward to the future as a leader and instructor for students of marketing. I hope my articles and content prepare you for your careers as marketers, sales professionals, and entrepreneurs.

Social Media Marketing

September 2020 – December 2020

Social media allows businesses to gain a competitive advantage through the creation of valuable, unique, and consistent content that attracts and retains defined audiences.

The goal of this course is to show students how modern-day marketing professionals use social media to find, activate, and engage audiences.

As a marketer, here are the patterns and themes I notice in the field.

InMarketing Mindset

The Digital Marketing Mindset: Start Taking Growth Seriously

Want to grow online? Adopt this mindset. Digital marketing is always changing. It doesn't matter when you start digital marketing, rather it's about getting in and getting your feet wet. This "Digital Marketing Mindset" is about reaching audiences, connecting with people, and having meaningful conversations with prospects. In practice, this mindset is essential if you...

Search SEO is a Red Ocean (and This Won’t Rank)

What the hell is a Red Ocean? One of my favorite business books is Blue Ocean Shift by W. Chan Kim & Renee Mauborgne. It's a book that builds off its predecessor, Blue Ocean Strategy -- a book about strategy and how to select the right niche and adjacent niches to intercept. Here's the stitch....