My Love Hate Story with Marketing
Once upon a time, I aspired to start my own business. I didn’t know what business I’d start, but I knew marketing would be vital.
To prepare myself, I began working doing marketing for startups and small businesses (as cashflow and revenue are key to survival). The next 8 years were sink or swim. The pressure was stressful, but as I evolved as a marketer.
My time as a Founder has passed and I look forward to the future as a leader and instructor for students of marketing. I hope my articles and content prepare you for your careers as marketers, sales professionals, and entrepreneurs.
Social Media Marketing
September 2020 – December 2020
Social media allows businesses to gain a competitive advantage through the creation of valuable, unique, and consistent content that attracts and retains defined audiences.
The goal of this course is to show students how modern-day marketing professionals use social media to find, activate, and engage audiences.
Recent Blog Posts
As a marketer, here are the patterns and themes I notice in the field.