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The Ultimate Guide to Marketing Operations

Marketing Qualified teaches managers how to achieve high-performing sales and marketing operations.

Colin MacInnis

Author, Marketing Qualified

A Blog for Sales & Marketing Managers

Marketing Qualified teaches managers the art of data, CRMs, processes, and leadership.

Interviews with Marketers & Entrepreneurs that are Making It

Not every business grows. I’m finding the business owners that are achieving marketing success against all odds.

Join the discussion and discover the hidden secrets that fuel their growth.

Live Events to Share Findings from the Field

There’s a beauty in field research. These recorded events share the patterns and themes uncovered in my research and practice of sales and marketing.

Find out what’s working, changing, and soon to be effective.

Videos to Teach Staff Academic Concepts About Systems, Sales, and Marketing

Navigate the waves of marketing with comprehensive videos that teach marketers, salespeople, and customer success reps the art of CRMs, data science, reporting, and how to translate insight into operations.

I’ve worked with Colin to launch new products and services. He always brings a great level of energy to the team and helps others execute on their projects and tasks. Hard-working, and a life-long learner, I’d recommend Colin for your marketing and sales operations.

Darren MacDonald, CBU

Director of Innovation & Entrepreneurship

Colin is a natural leader and problem solver – a fast learner and collaborative player who is continually taking his skills to the next level for the benefit of his clients and team members. It has been a genuine pleasure to work with him on a number of topics to understand and support the business enabling environment in Cape Breton.

Kevin McKague, CBU

Canada Research Chair

This is great Colin. I really needed fresh eyes on my business and your timing was great. I’m pretty fussy about who I take advice from but honestly, I couldn’t disagree with anything you said. You have excellent and actionable insights. Cheers!

Michael (@Primer), Songbox

Founder

Colin reviewed a landing page for my business and I was blown away by his insights. It’s always good to get a pair of new eyes that would look from another perspective and tell you what they think about your website. But I feel like Colin looked from multiple perspectives and gave us a lot of actionable changes to help us explain better how our business can help our potential customers.

Mihai Mardari, Regirank

Founder

Hi Colin, thanks a lot for the review — it’s really awesome! I really liked that each section was highlighted and that you provided examples of better implementations. I will finish the A/B testing functionality of the app itself, then I will test some of your suggested changes!

Cristian @XCS, UserTrack

Founder

Colin! I’ve been sitting here for an hour trying to finish this email… I cannot even put into words how valuable my team and I are finding your review so I’m just going to hit send!! Our internal slack channel is blowing up more than I’ve ever seen it! We have so many new great ideas for the landing page (and the internal site) thanks to you!

Nino Gancitano, MyMyriad.ai

Founder