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About Us

A blog dedicated to improving sales and marketing performance, worldwide.

Colin MacInnis

Author, Marketing Qualified

The Purpose of Marketing Qualified

Years ago, I set out to dissect and understand sales and marketing operations. Now I’m translating my findings into insights for others. The purpose of my blog is simple: to leave the world of sales and marketing in a better place than I found it.

About Colin MacInnis

Colin MacInnis is a digital marketer in Nova Scotia, Canada, and teaches marketing at Cape Breton University.

His career stems from technology companies that serve large B2B enterprises. In Colin’s role, he helps founders execute go-to-market strategies, analyze ROI, and increase market share.

Having started Phased Technologies, SUP Baddeck, and Marketing Qualified, Colin has also become an advisor for small businesses looking to grow online.

Colin carries a Bachelor of Business Administration from St. Francis Xavier University, a Computer Science diploma from the Uhma Institute of Technology, Certification in Digital Marketing Management from the University of Toronto, and a Masters in Business Administration from Cape Breton University. He is also a licensed Salesforce Administrator, former Google Premier Partner, and Hubspot Administrator.