Recent Entries on Sales & Marketing
The ongoing tale of Colin MacInnis and his career in marketing and business development.
Colin MacInnis
Author, Marketing Qualified
The Early Days of Volta Labs
The Big (Little) City Bridges. Traffic. Pedestrians. Halifax was a whole lot busier than Antigonish and Cape Breton. Horns honked and sirens screamed. I recall the sound of bus brakes squeaking as more people commuted to their places of interest. Located in the South End, just 2 blocks away from Spring Garden Road, was a...Deciding to Specialize in Digital Marketing
Marketing Classes Having changed my major from accounting to marketing, my courses drastically changed. Instead of Managerial Accounting 302, I was taking Marketing Communications. Instead of Taxation, I was taking Service Marketing. It felt relieving. My courses went well but the content confused me. There was very little math, there was no clear career path,...My Entry into Marketing
The Events Promoter It was September 2012. I was beginning my third year of university as an accounting major and had been following my father's advice to focus on gaining experience rather than high grades. I had spent the previous year working as a Junior member of St.FX Business Society and was now volunteering as...Grades Aren’t Your Strong Suit
High School Distractions Basketball. Rugby. Soccer. Track & field. Cheerleading. No matter what time of day, you could always find me at a party (never in my textbooks). This was high school and I was here to have fun. My friends Cale and Jeff were perceived as the smartest kids in my classes. My parents...The Digital Marketing Mindset: Start Taking Growth Seriously
Want to grow online? Adopt this mindset. Digital marketing is always changing. It doesn't matter when you start digital marketing, rather it's about getting in and getting your feet wet. This "Digital Marketing Mindset" is about reaching audiences, connecting with people, and having meaningful conversations with prospects. In practice, this mindset is essential if you...A Practical Guide to Small Business Branding (Minimal Viable Branding)
Branding is a broad topic that many people have different opinions on. At the onset of writing this article, I wanted to include external research but there are just too many answers. Instead, I draw from experience. This is my personal guide to small business branding and I hope it helps you on your journey....InSEO