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InCompany Updates

Year in Review: 2019

Year in Review: The 4th Entry I started the Year in Review series in 2016. At the time, I was feeling conflicted about decisions I made about school, my career, and lifestyle -- I had no idea where life was taking me. In December of 2016, I wrote a summary of my year. Welcome back...
InWriting Challenge

The Art of Woohoo

The Writing Challenge Today’s topic is to share my top 3 pet peeves, but even thinking about my pet peeves strikes me as a negative thing to do. Instead, I'm going to write about my "Art of Woohoo" which, for some people, is just a silly thing I do from time to time. Little do...
InWriting Challenge

Being Told “You Can’t”

About the Writing Challenge I finished my client work early this year. Now with excess time, I look at my own organization and what I can do for Christmas. Instead of a guide, Christmas party, or campaign, I'm doing a writing challenge. Today's challenge is to write about something that someone once told you (about...
InGrow Your Blog

Content Marketing – Field Notes, Experiences, and Opinion

Photo by Harley-Davidson on Unsplash. Write blog posts. Make YouTube videos. Advertise. Repeat. These are the lessons that have been drilled into my mind throughout university and on-the-job experience. But why? Academics would likely respond with something to the extent of “because eventually consumers will like your content and eventually trust you; buying your products and services”. For...
InFind Your Niche

How to Find Your Niche (A Simple Exercise)

Photo by Pineapple Supply Co. on Unsplash. We’ve all been there. Either you’ve been plugging away on a topic that’s too broad, or you’re incredibly focused on something that’s not making money. It’s not a fun place to be. However, this is entrepreneurship and it’s all part of the process. But processes can be simplified. That’s why you’re...
InInspiration & Mindset

How I Got Where I Am Today

Photo by Jon on Unsplash. Chasing Dreams & Fighting for Dreams Failure has a distinct taste. It happens before your very eyes and you feel like there's absolutely nothing you can do. It steamrolls you. Takes you down. Grinds you to dust. I’m where I’m at today because of my childhood and experience working with small businesses. My...
InGet More Leads

How to Attract Quality Leads at Events

Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....
InBuild Brand Awareness

15 Brand Awareness Campaign Ideas

Photo by Thomas Ribaud on Unsplash. The Art of Attention Ever feel like you're operating in a sea of noise? That everyone is yelling and screaming for attention, leaving you with no exposure? You're not alone. Especially when the brands we're trying to build are for companies selling technical products. In my experience, there are 2 ways to...
InCompany Updates

Year in Review: 2018

Welcome Back to Another Year in Review In this blog post we’re outlining the top achievements, setbacks, and takeaways earned in 2018 (because nothing comes for free). Table of ContentsOverview of Goals Set for 20181. Registered MacInnis Consulting as a Business in Nova Scotia2. Participated in the Techstars Accelerator Program in Boston3. Regularly Published New...
InCompany Updates

Year in Review: 2017

Welcome back to another Year in Review In 2017 I made strides towards my goals set in last year’s review. As a recap those goals were: Become Google Adwords Certified (Video Marketing Specialization) – Complete Google Analytics Certified – Complete Hubspot Inbound Marketing Certified – Complete ConvertedU Conversion Marketing Certification – Abandoned I abandoned ship on ConvertedU’s conversion marketing certification as...
InCompany Updates

Year in Review: 2016

Welcome to the first Year in Review "Year in Review" is a blog post series that was started in 2016. Given it was the holiday season, I started reflecting on where I was in life, where I was going, and where I wanted to be. Without a clear sense of direction, I felt overwhelmed with...