Recently Published
Recent articles for marketing advice.
The Effort to Bring More Relevant Brands and Skills to Cape Breton
This is an opinion post. Cape Breton's business scene is still behind the times. When I last gave living in Cape Breton a go, I figured I'd follow the 'adults'; working under their leadership and their example of how to do business. But flashy lights and big cities caught my attention - I moved away....
Content Marketing – Field Notes, Experiences, and Opinion
Photo by Harley-Davidson on Unsplash. Write blog posts. Make YouTube videos. Advertise. Repeat. These are the lessons that have been drilled into my mind throughout university and on-the-job experience. But why? Academics would likely respond with something to the extent of “because eventually consumers will like your content and eventually trust you; buying your products and services”. For...
How to Find Your Niche – A Simple Exercise to Reveal Your True Passion
Photo by Pineapple Supply Co. on Unsplash. We’ve all been there. Either you’ve been plugging away on a topic that’s too broad, or you’re incredibly focused on something that’s not making money. It’s not a fun place to be. However, this is entrepreneurship and it’s all part of the process. But processes can be simplified. That’s why you’re...
Rocket League – The Best Example of Product Marketing I’ve Ever Seen
Hi Psyonix, it’s Colin MacInnis. I've been a huge fan of Rocket League for years and am also an avid digital marketer. The things you've accomplished with Rocket League over the last 4 years absolutely thrills me. I decided to write this article as a tribute to you, your team, and the amazing lengths you've...
Marketing Analysis for Cape Breton University – Opportunities & Ideas
Hi CBU, it’s Colin MacInnis. I’ve noticed a great wave of energy in your brand over the last few months and thought I’d lean in and offer an outside perspective to your marketing operations (hope you don’t mind). Short and simple, I used some tools to collect data from your website and promotions. The data...
First-Time Founders & Revenue Projections – People Between the Numbers
Photo by NeONBRAND on Unsplash. Are you a founder estimating your revenue projections? Are you creating a marketing budget for the first time? If so, read this article carefully because there are things you shouldn’t do (and can compromise your fundraising). First-Time Founders Tend to Obsess over Product, Not Distribution I’ve personally made this mistake in the past....
How to Find Your Passion & Ignite Your Career – Tips to Get Started
Photo by Roger Erdvig on Unsplash. This article is for those of you who feel like you’re drifting through life (unfulfilled). Whether you work for someone else or are day-dreaming of leaving your job, I hope my words will inspire you to accomplish more. We’ve all contemplated if we’re in the right career. We tell...
The Worst 2 Pieces of Career Advice I’ve Ever Received
Photo by Léonard Cotte on Unsplash. Career advice is a tough topic. Plus, we often get it from people who don't follow their own advice. I’ve seen it. You’ve seen it. It’s a pretty common part of building a career. Among all the advice I’ve ever received in my life, the worst 2 pieces of career advice were:...
How I Got Where I Am Today
Photo by Jon on Unsplash. Chasing Dreams & Fighting for Dreams Failure has a distinct taste. It happens before your very eyes and you feel like there's absolutely nothing you can do. It steamrolls you. Takes you down. Grinds you to dust. I’m where I’m at today because of my childhood and experience working with small businesses. My...
How I Got Started In My Career as a Marketer
Photo by Devon Janse van Rensburg on Unsplash. Accounting or Marketing? My career in marketing wasn’t intentional. Originally, I started as an accounting student who was driven by numbers, math, and doing entry-level bookkeeping. It wasn’t that I was bad at accounting, it just didn’t feel like the right career move for me. As a business student,...
How to Get Leads at Events – Tips for Attracting Quality Leads
Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....
How to Get More Natural Inbound Leads for Your Business or Startup
Photo by David Marcu on Unsplash. Every business wants more leads. Lead Generation is one of the hottest topics in marketing and sales, yet Google is flooded with misleading directions on how to actually achieve inbound leads. Take a look for yourself. Almost all the results point to list-based blog posts (“7 Ways”, “5 Tactics”, etc.). In this...
Marketing Campaign Guide – How to Create and Launch a Marketing Campaign
Photo by chuttersnap on Unsplash. Are you having a website traffic problem? Could the quality of your traffic be improved? Website traffic is often a pain point for many marketing managers. They want more traffic so they can yield more sales. Using technology, tools, and systems, website traffic is the piece that fuels it all....
How to Submit Blog Posts to Google Search Console
Photo by Michael Mroczek on Unsplash The Importance of Time, Relevancy, and SEO Let’s talk about the search engine game. Most bloggers and marketers don’t submit their fresh content to Google. Google bots will eventually, automatically, crawl your website and index your pages, but it could be days, weeks, or months down the road. This would be a...
[Podcast] Social Proofing for New Brands & Professionals
Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...
How to Promote Your Blog Post on Facebook – A Practical Guide
Photo by Thought Catalog on Unsplash Let’s Get Traffic to Your Blog Post You’ve finished writing your blog post - congrats! Now let’s promote your blog post to get more traffic to your website. This article will show you how to promote your blog post in many practical ways. Feel free to use some, or all, of these...
[Podcast] Part 3: Brand Awareness for Local Businesses
Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...
[Podcast] Part 2: Clever Ways to Do Outbound Awareness
Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...