Marketing Operations Archives - Marketing Qualified

Press Pause on Marketing and Ask the Right Questions

Marketing in a Pandemic and Getting the Same Boring Results In all seriousness, is your conversion rate really something to 'wow' over? Is your strategy to couple your blog, social media, and ebooks with a "YouTube strategy" working? Or are you still just doing an occasional email blast? This is my flaw as a marketer....

InMarketing Operations

The 4 Dimensions of Marketing Operations

A Better Way to Manage Marketing Operations The term marketing operations has a variety of different meanings. To some it means activities like advertising, email, and social, while to others it means content, the customer journey, branding, etc. In my experience, the practice of marketing operations involves planning, strategizing, and performing activities that achieve the...

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How to Attract Quality Leads at Events

Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....

InMarketing Operations

How to Get More Natural Inbound Leads for Your Business or Startup

Photo by David Marcu on Unsplash. Every business wants more leads. Lead Generation is one of the hottest topics in marketing and sales, yet Google is flooded with misleading directions on how to actually achieve inbound leads. Take a look for yourself. Almost all the results point to list-based blog posts (“7 Ways”, “5 Tactics”, etc.). In this...

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The Complete Guide to Creating a Marketing Campaign

Are you having a website traffic problem? Could the quality of your traffic be improved? Website traffic is often a pain point for many marketing managers. They want more traffic so they can yield more sales. Using technology, tools, and systems, website traffic is the piece that fuels it all. I have good news: Marketing...

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How to Submit Blog Posts to Google Search Console

Photo by Michael Mroczek on Unsplash The Importance of Time, Relevancy, and SEO Let’s talk about the search engine game. Most bloggers and marketers don’t submit their fresh content to Google. Google bots will eventually, automatically, crawl your website and index your pages, but it could be days, weeks, or months down the road. This would be a...

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[Podcast] Social Proofing for New Brands & Professionals

Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...

InMarketing Operations

How to Promote Your Blog Post on Facebook

Photo by Thought Catalog on Unsplash Let’s Get Traffic to Your Blog Post You’ve finished writing your blog post - congrats! Now let’s promote your blog post to get more traffic to your website. This article will show you how to promote your blog post in many practical ways. Feel free to use some, or all, of these...

InMarketing Operations

[Podcast] Part 3: Brand Awareness for Local Businesses

Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...

InMarketing Operations

[Podcast] Part 2: Clever Ways to Do Outbound Awareness

Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...

InMarketing Operations

[Podcast] Part 1: Simple Tactics for Inbound Brand Awareness

Episode Introduction How do you build a great brand that people talk about and love? We hear about great companies like Disney and Amazon, but how did they come to be? What strategies did they use? And how can we adopt their methodologies to improve our marketing operations? I’m your host Colin MacInnis, and THIS...

InMarketing Operations

How to Build Social Proof for Your Brand

Photo by Helena Lopes on Unsplash Fake Reviews = Brand Damage People don’t talk about brand damage enough. If you or your brand ever come off as fake or unauthentic, your ability to build loyalty dies. Even if you’re a brand new company setting out with a new website and no customers, there are processes...

InMarketing Operations

How to Grow Your Facebook Page Fast (and Ethically)

Photo by Andre Benz on Unsplash. It’s Pretty Easy to Tell When Someone Buys Likes Our filter for false clicks and bots is strong. Fake reviews on Amazon products. One-off comments on Instagram posts. Even the whole hashtag game. It’s pretty sad. In all the Facebook Page strategies I’ve read, many sing praises to services...

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15 Brand Awareness Campaign Ideas

Cut Through the Noise & Get Attention Ever feel like you're operating in a sea of noise? That other brands are yelling and screaming for attention, leaving you with no exposure? You're not alone. In my experience, there are 2 ways sure-fire ways to cut through the noise and earn attention: Bizarre controversial content Consistency...

Category: Marketing Operations