Category: Marketing Operations

InMarketing Operations

The 4 Dimensions of Marketing Operations

A Better Way to Manage Marketing Operations The term marketing operations has a variety of different meanings. To some it means activities like advertising, email, and social, while to others it means content, the customer journey, branding, etc. In my experience, the practice of marketing operations involves planning, strategizing, and performing activities that achieve the...
InMarketing Operations

How to Attract Quality Leads at Events

Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....