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The 4 Dimensions of Marketing Operations

A Better Way to Manage Marketing Operations The term marketing operations has a variety of different meanings. To some, it means activities like advertising, email, and social, while to others it means content, the customer journey, branding, etc. In my experience, the practice of marketing operations involves planning, strategizing, and performing activities that achieve the...
InMarketing Operations

How to Attract Quality Leads at Events

Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....
InMarketing Operations

The Complete Guide to Creating a Marketing Campaign

This blog post is being revamped and updated to reflect the most up to date and accurate practices. Build a Campaign from Start to Finish This is a comprehensive guide to building, launching, and monitoring a marketing campaign. This guide is designed to help increase website traffic, improve the quality of leads a business collects,...
InMarketing Operations

How to Submit Blog Posts to Google Search Console

Photo by Michael Mroczek on Unsplash The Importance of Time, Relevancy, and SEO Let’s talk about the search engine game. Most bloggers and marketers don’t submit their fresh content to Google. Google bots will eventually, automatically, crawl your website and index your pages, but it could be days, weeks, or months down the road. This would be a...
InMarketing Operations

How to Promote Your Blog Post on Facebook

Photo by Thought Catalog on Unsplash Let’s Get Traffic to Your Blog Post You’ve finished writing your blog post - congrats! Now let’s promote your blog post to get more traffic to your website. This article will show you how to promote your blog post in many practical ways. Feel free to use some, or all, of these...
InMarketing Operations

How to Build Social Proof for Your Brand

Photo by Helena Lopes on Unsplash Fake Reviews = Brand Damage People don’t talk about brand damage enough. If you or your brand ever come off as fake or unauthentic, your ability to build loyalty dies. Even if you’re a brand new company setting out with a new website and no customers, there are processes...