Category: Marketing Strategy & Tactics

InGrow Your Blog

Content Marketing – Field Notes, Experiences, and Opinion

Photo by Harley-Davidson on Unsplash. Write blog posts. Make YouTube videos. Advertise. Repeat. These are the lessons that have been drilled into my mind throughout university and on-the-job experience. But why? Academics would likely respond with something to the extent of “because eventually consumers will like your content and eventually trust you; buying your products and services”. For...
InGet More Leads

How to Attract Quality Leads at Events

Photo by Priscilla Du Preez on Unsplash. Are you getting 4+ inbound leads per day? If yes, bravo. However, the reality is most small businesses and startups struggle to build their inbound lead machine. Inbound strategies take a long time to develop. They require constant creation of content, online engagement, advertising, and tireless writing, SEO, and guest blogging....
InBuild Brand Awareness

15 Brand Awareness Campaign Ideas

Photo by Thomas Ribaud on Unsplash. The Art of Attention Ever feel like you're operating in a sea of noise? That everyone is yelling and screaming for attention, leaving you with no exposure? You're not alone. Especially when the brands we're trying to build are for companies selling technical products. In my experience, there are 2 ways to...