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Category: SEO

InSEO

Search SEO is a Red Ocean (and This Won’t Rank)

What the hell is a Red Ocean? One of my favorite business books is Blue Ocean Shift by W. Chan Kim & Renee Mauborgne. It's a book that builds off its predecessor, Blue Ocean Strategy -- a book about strategy and how to select the right niche and adjacent niches to intercept. Here's the stitch....