As I near the end of my MBA, I can’t help but wonder what my next adventure will be. Will I plan some time to travel the world? Maybe start a new business? Or maybe I could start working with famous marketers in the world.
Part of me wondered what it would be like to work with Gary Vaynerchuk at Vaynermedia in New York City. I think that experience would really be the pinnacle of my ‘work for someone else’ experience.
But then I heard a question that Gary Vaynerchuk asked to a young adult seeking entrepreneurial guidance in New York. Instead of asking the person “why do you want to do that”, Gary asked “what do you want to happen?”
The single question of ‘what do you want to happen’ can serve as the why for so many decisions. Seriously! Check out this example:
Interviewer: Why do you want this job? What do you want to happen?
Interviewee: I want this job so I can gain more experience starting and building businesses so when I open my own, I’ll be more prepared.
Now let’s take this example a step further. From the response above, we can extract what someone’s real goal is (and this is what Gary Vaynerchuk does to this person in the video). The reality is, the experience isn’t as important as some people think. If the goal is to start a business, Gary argues that people should start them; to bring their ideas to life.
Going through the exercise myself, here’s the question I asked: Why are you considering moving to New York? For me, it’s a city of extremes. New York has a special flare about it and a lot of successful, talented people live there. I think being in New York would help me grow. But what do I want to happen as a result? In my mind (and being 100% honest), I would want to return home and finally have some level of validation from my peers; earning their trust that I DO know what I’m talking about and I CAN execute on it. From there, I would hope to adopt a position with some organization or group to begin giving back to the community; bringing talent to my hometown, planning events that inspire and motivate community members, and eliminate imaginary gaps people see between themselves and people from California, New York, etc.
That’s what I want to happen.
Now do I need to go to New York to start making all of this a reality? No. In my original response, I viewed going to New York as a method for earning trust among my peers, but in reality, I can probably earn the trust and validation of my peers faster by executing on the wants/needs of the community right now.
And maybe you’re wondering ‘why do you need the validation of your peers?’. The short answer is, I don’t. But I want to move somewhat adjacent with the community and not step on toes (it’s a small town thing). Some groups in my community exist solely to do the things I’ve mentioned wanting to do above (there’s about 6 in total). However, I personally feel they’re not doing a great job (nor have the interest or attitude to really make it successful).
So while all of this might come off as hostile or negative (possibly damaging my reputation), I’m interested in executing on projects that are going to deliver a lot of value for the community. So long as I execute on these projects and not just talk about them, my reputation should hold.
In my opinion anyway.