Year in Review: The 4th Entry
I started the Year in Review series in 2016. At the time, I was feeling conflicted about decisions I made about school, my career, and lifestyle — I had no idea where life was taking me.
In December of 2016, I wrote a summary of my year.
Welcome back and hello to my first-time readers. My name is Colin and I’m very pleased to present Year in Review: 2019.
The Goals that I Set for 2019
After closing out 2018, I set new goals for what I would achieve in 2019. Here’s a summary of what those goals were:
- Health: Weigh 225lbs (missed)
- Wealth: Grow my business by helping more clients succeed (changed)
- Relationships: I think I’m ready to settle down after 16 months of being single. I won’t rush into anything, but we’ll see. (on track)
The Theme of 2019 — Being In a Rut
I started the year weighing 235lbs and got down to 228lbs by March, then the rut kicked in.
The things I tried doing weren’t working. My workouts weren’t getting me results, my eating took a nose dive, and I worried about work and school. Overall, my energy took a big hit. I was able to turn it around, but not until late November (after a needed vacation).
- I Ate at Restaurants Too Often. Sushi, butter chicken, shwarma, Subway, burritos. These were the foods I ate every day for lunch during 2019. On the positive side, I didn’t eat a lot of deep-fried food, but on the negative side, I definitely spent way too much money at restaurants.
- I Didn’t Follow a Gym Routine. From January to April, I did random exercises at the gym. From April to August, I tried doing “Insanity” by Shawn T. As I tried increasing the intensity of my workouts, I started experiencing a lot of headaches. At the time I wasn’t eating many carbs, but as I started increasing my intake, the headaches stopped. The new issue was balancing my carb intake with the intensity of my workouts. I’m still working on this.
- I Didn’t Try to Grow My Business. 2019 was a year dedicated to balancing work (at Securicy) and school. I didn’t actively seek new clients, rather I helped people who came to me for advice. This worked out okay, but these deals didn’t yield much revenue. In Q3, I shifted the focus of the business. Instead of working with multiple businesses, I went after 1 big business; reducing client run-around and increasing my profit margin. I accomplished this by forming a partnership with an already-established consulting firm. I am currently working through a deal with a large national enterprise and hope they decide to enter a longer-termed contract.
The Bright Side
Despite the Doom & Gloom reflections above, I had a solid year of laughs, memories, and accomplishments. Here are the key ones:
- Rebranded my ColinMacInnis.com blog to Marketing Qualified
- Grew my blog’s community to over 5,000 Facebook followers and about 100 email subscribers
- Performed several tests for content-performance, learning how to optimize my blogs for Average Session Duration
- Delivered a workshop about LinkedIn with Innovacorp
- Delivered a workshop about SEO with Innovacorp
- Did a lunch-and-learn talk about web analytics at Navigate Startup House
- Helped plan Cape Breton’s first ever “Startup Weekend”, an event in collaboration with Techstars and Google for Startups
- Completed 4 MBA courses with a confirmed graduation date in May 2020
- Participated as a judge for a first pitch competition (my first time)
- Started working with the marketing and sales team at Cape Breton University
- Visited my brother and sister-in-law in Calgary
- Had an amazing family trip to Disney World in Florida with my parents, sister, brother-in-law and 1-year old niece
Perhaps the most significant item of 2019 was the addition of a girlfriend (Miss Shondra Headley).
Shondra is a 23-year old sass machine from Glace Bay, Nova Scotia.
Shondra and I technically grew up together, but we never really became friends until November 2017.
Twas a summer’s night when a voice called out to Shondra, “Date Colin MacInnis”. Later the next day, Shondra visited Starbucks but upon receiving her coffee, it spilled onto the floor. In a panic to clean the mess, she reached for a napkin, but as she came to grips with the napkin, a familiar hand crossed over onto hers — it was Colin MacInnis. “Had a little spill, did you?”. Shondra wasn’t sure what to do. Blushed with embarassment, she spoke “I’m SOY into you”. — oh yes my dear reader, I just went there (and none of this actually happened).
Shondra enjoys reading, painting, going to the movies, and having romantic date-nights.
Shondra has a lot of great qualities including her fondness to help others, her attention to detail, and her laid back attitude towards the random fast-paced life I live.
Let me paint you a picture. I wake up early, go to work, school, the gym. I have lunch meetings, school meetings, and client meetings almost daily and where time allows, I help my dad around the yard and maintain relationships with different friend groups. Bottom-line is, I’m a go-getter and Shondra doesn’t hold me back.
I’m interested to see where things go. Shondra doesn’t seem very interested in activities like skiing or Dungeon & Dragons, but I think she’ll warm up to those this coming winter (fingers crossed). Well.. maybe not Dungeons & Dragons, but I’m taking her skiing – no ifs ands or buts.
Goals for 2020
Short and simple goals for 2020:
- Put better food in my body
- Learn more about getting buy-in on ideas at work
- Keep up the gym, toning up my body
- Graduate from the MBA program at CBU
PS: This year I read about 30 books on marketing, sales, operations management, and leadership. My favorite book this year was Marketing Rebellion: The Most Human Company Wins — a book by Mark Schaefer. If you’re a founder or marketer, I recommend reading it.