Who We Are
Our website address is: https://marketingqualified.com.
The Data We Collect & Why
When people leave comments on our blog posts, they are stored within our website database (WordPress). We review comments to ensure they don’t threaten or harm other users. We also review comments to identify opportunities to improve our website, content, or service offering.
Media Files Uploaded by Website Visitors
If you upload files to our website, they will be stored in our website database (WordPress).
Website Browsing Cookies
Our website collects cookies. This means your website visit at Marketing Qualified will be tracked.
When browsing our website, our systems check if you are a known visitor. If you have submitted any forms containing your personal identifiable information (first name, last name, or email), you will be considered a known visitor.
For Known Visitors. If you have opted into any forms on our website that include your name or email, our database will be able to identify which pages you view, forms you submit, and resources you download.
For Unknown Visitors. If you have never submitted a form or downloaded any of our resources, your session will be tracked as a anonymous (not revealing any of your personal information) — your session will simply reference a randomly generated ID whereas for a known visitor, it references a person’s first and last name.
If you don’t know, ask. If you’ve visited our website before (and can’t recall ever submitting a form), and you want to know what information Marketing Qualified holds about you, ask our team. You can contact us via email at [email protected]
Our website will store a cookie on your browser for a maximum time of one year from your previous visit. If you want to remove our cookie from your web browser, simply clear all existing cookies on your browser. Our cookie will be removed after completing this step.
Additionally, when you log into ‘marketingqualified.com’, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year.
If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We Use Google Analytics to Track the Webpages People Visit
Google Analytics is an app connected to ‘marketingqualified.com’. This app does not reveal your identity but DOES track your session on our website.
The purpose of the application is to tell us how many people viewed our blog posts, services page, and home page. Over time, these reports reveal trends amongst website users. We analyze those trends and leverage the data we gather to guide our business strategy.
We Use Mailchimp to Create Forms, Capture Email Addresses, and Store Personal Information about Visitors (First Name, Last Name, Company Name)
Mailchimp is an app connected to www.colinmacinnis.com. This app allows our team to create electronic forms to embed on our website. These are typically used for opt-in forms such as accessing an ebook. When the form is submitted, a record is created in Mailchimp. This record reveals information about your name, email address, and webpage you submitted.
These form submissions trigger automated processes to send various types of email including ebook deliveries, ebook access reminders, and confirmation emails.
We go a step further with Mailchimp by creating lists to send emails to. An example of this functionality in action is when we create a Newsletter article. Once we finish the content, we locate the list of contacts to send it to and send it!
We Use Hubspot as Our Customer Relationship Management (CRM) Tool
We use Hubspot as our CRM tool. Imagine it like a database where we collect and store data about our subscribers, leads, customers, and partners. Once someone submits a form on our website (via Mailchimp), Mailchimp updates Hubspot; creating a record in Hubspot.
Hubspot holds data in their database that include fields such as Country, State/Region, City, Date of Last Visit, etc. The internal function of Hubspot is used most often for Sales and Customer Success; showing us which visitors are likely to purchase products, or are experiencing problems with our products and services.
Facebook Pixel Tracking
Facebook has a tool called Facebook Pixel Tracking. This is used for a type of advertising called “re-marketing”. Essentially, when you browse our website, a piece of code tracks the pages you visit. We use this information when configuring Facebook’s digital advertising platforms (Facebook, Messenger, Instagram, etc.).
With the Facebook Pixel Tracking tool, we can run ads to people who have visited specific pages on our website; making our advertisements more relevant and cost-effective.
How Long We Keep Your Data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
The Rights You Have Over Your Data
If you have an account on this website, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where We Send Your Data
Visitor comments may be checked through an automated spam detection service.